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The devastating consequences of poor customer service and why a ticketing system is a MUST. By: Serge Janssen Daalen, 27 July 2023 In the modern business world, customer service should be central. Providing a seamless and efficient customer service that meets their needs and expectations is essential for the growth of any business. One of the most important tools that you can use in this regard is an effective and efficient ticketing system. In this article, I will share a bit more about setting up such a system and how it will help streamline your customer service and other processes and improve the responsiveness to your customers. Purpose: central control of all customer requests A ticketing system provides a centralised platform in which all customer requests are processed. Staff can quickly create new tickets, categorise and prioritise them based on the urgency and importance of customer requests. Problems are effectively assigned to the right teams or employees. This reduces the

By: Serge Janssen Daalen, 4 August 2023 Companies like Coolblue understand that customer satisfaction and customer loyalty is the key to sustainable growth. Exponential growth is a form of growth where a company's revenue, profit and value increase rapidly over a relatively short period of time. I truly believe that you achieve exponential growth with a strategy focused on customer satisfaction. Customer acquisition costs as a parameter of success When I talk to clients about their business, I like to know what their Client Acquisition Costs (CAC) are. CAC are the total costs a company spends to acquire new customers -such as advertising costs, promotion costs, sales costs and other related costs. Measuring and monitoring CAC gives you, the company, insight into the Marketing and Sales Strategies and how to optimise investments in these areas. What I have noticed is that companies with the lowest customer acquisition costs provide the best customer service. In fact, you can simulta