spiresolutions™

By: Serge Janssen Daalen, 4 August 2023 Companies like Coolblue understand that customer satisfaction and customer loyalty is the key to sustainable growth. Exponential growth is a form of growth where a company's revenue, profit and value increase rapidly over a relatively short period of time. I truly believe that you achieve exponential growth with a strategy focused on customer satisfaction. Customer acquisition costs as a parameter of success When I talk to clients about their business, I like to know what their Client Acquisition Costs (CAC) are. CAC are the total costs a company spends to acquire new customers -such as advertising costs, promotion costs, sales costs and other related costs. Measuring and monitoring CAC gives you, the company, insight into the Marketing and Sales Strategies and how to optimise investments in these areas. What I have noticed is that companies with the lowest customer acquisition costs provide the best customer service. In fact, you can simulta